Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization | SpringerLink
Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization | SpringerLink,How Brands Become Icons: The Principles of Cultural Branding,7KB,Culture, Globalization and the World-System,PDF) A cultural perspective on corporate branding